Volkswagen ID.4 Launch

To launch the first truly electric Volkswagen SUV we took a different approach to marketing the car. We knew that people accept the need to change, but saw EVs as a compromise. So we launched the car around features that would improve driver's lives. The idea being that before it can change the world, it has to change yours.

While the launch received a lot of press, none of it matching this glowing review from cleantechnica.com

"If I had to rate electric car commercials in a CleanTechnica version of the Oscars (I know, I’m not being too presumptive or haughty right now), these would certainly be contenders. In fact, I can’t think of any that would beat them."

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