The campaign included a 2 min broadcast film, mini documentaries, print and social, a performance broadcast live on CNN on New Years Eve and culminated with a Super Bowl spot. This case study shows how all the elements came together:
We partnered with CNN's Great Big Story to create mini-docs about each of our heroes. Watch them here.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/f60273161113359b22028675e1d591d5/46b3fc52-8dcb-4547-861a-2b9cb23de523_rw_1920.jpg?h=2a2672b9b99c0b4bcb5df69952c8c068)
We ran national print and social executions telling their stories.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/f60273161113359b22028675e1d591d5/2c498266-1003-4e16-89d1-f99064c48994_rw_1920.jpg?h=67766cee02d071681a79eeafe866534b)
And on New Year's Eve we honored our heroes with a live performance of the music by the National Children's Chorus that ran as the last commercial on CNN for 2017, giving MassMutual the final word for the year.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/f60273161113359b22028675e1d591d5/13b50dfd-89b6-42dc-ab9a-9be35e6b750b_rw_1920.jpg?h=1bf994b616ba27087e00e2b73886809f)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/f60273161113359b22028675e1d591d5/4136c37a-72f6-429b-84fb-9dc5f2386f09_rw_1920.jpg?h=d9988cad31c79fa292e2eeaf634ef0b9)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/f60273161113359b22028675e1d591d5/484e3ee6-1fbe-46e3-a30c-09f87a92b9fe_rw_1920.jpg?h=a1b5a0fb72ef96bbe0494abf146ea875)