70% of NYC Marathon competitors come from outside of New York and many travel without anyone to cheer for them. So to bring the spirit of Live Mutual to life, we created Adopt a Runner—a mobile experience that matches New Yorkers with out-of-town runners, deepening the personal connection between runners and spectators and giving runners a personal cheering squad.
70% of NYC Marathon competitors come from outside of New York and many travel without anyone to cheer for them. So to bring the spirit of Live Mutual to life, we created Adopt a Runner—a mobile experience that matches New Yorkers with out-of-town runners, deepening the personal connection between runners and spectators and giving runners a personal cheering squad.